Post by account_disabled on Mar 13, 2024 21:06:08 GMT -6
When it comes to sourcing data there are various places to look Google Trend Data AnalysesThe the popularity of search queries and can be split by country language and sectors Office of National Statistics ONS The UKs largest independent producer of official statistics. Data includes population employment business and community stats. Due to its official nature it can really help provide a deeper context to a campaign or pitch Statista Pulls together the data on reports and industry reports from around the web.
Theres not much you cant find on Statista including shopping habits and how long people spend streaming Influencer Marketing Hub A leading resource for influencers as well as publications or those working in influencer marketing. For a Digital PR they have some great insight and tools available to help with creating a campaign that focuses on influencers Google Dataset Search A tool ASB Directory that helps you locate data from around the web Surveys surveys have become almost a staple in the PR world.
These are commissioned mostly through external companies such as One Poll. They arent cheap but can provide original data that can be perfectly tailored to what you need with the questions and answers you supply Outreach considerations What should you do if theres no pickup Who are you outreachingpitching this campaign to Do I need links Its all fine and well to have the perfect idea for a campaign but you need to be able to gain coverage for the campaign as well. Possible angles Thinking about possible angles while youre still in the planning stages can help determine the types of places you can pitch the campaign content or data to. It will also help identify whether the campaign is layered enough to see out to multiple types of publicationstitles to maximise coverage you can gain.
Theres not much you cant find on Statista including shopping habits and how long people spend streaming Influencer Marketing Hub A leading resource for influencers as well as publications or those working in influencer marketing. For a Digital PR they have some great insight and tools available to help with creating a campaign that focuses on influencers Google Dataset Search A tool ASB Directory that helps you locate data from around the web Surveys surveys have become almost a staple in the PR world.
These are commissioned mostly through external companies such as One Poll. They arent cheap but can provide original data that can be perfectly tailored to what you need with the questions and answers you supply Outreach considerations What should you do if theres no pickup Who are you outreachingpitching this campaign to Do I need links Its all fine and well to have the perfect idea for a campaign but you need to be able to gain coverage for the campaign as well. Possible angles Thinking about possible angles while youre still in the planning stages can help determine the types of places you can pitch the campaign content or data to. It will also help identify whether the campaign is layered enough to see out to multiple types of publicationstitles to maximise coverage you can gain.