New Student
Currently Offline
Posts: 1
A+'s: 0
Joined: Mar 16, 2024 0:51:03 GMT -6
|
Post by account_disabled on Mar 16, 2024 0:56:13 GMT -6
The Rocket and Mandrill are tools that are tailored for trigger letters. Specialized platforms make it easier for email marketers to work. The services already have builtin templates for popular triggers abandoned carts appearance of a viewed product in stock and so on. Strategy Development Before setting up a newsletter you need to create a trigger communication tree. The diagram resembles a mind map where chains of letters are written down. MindMeister MindMap Mind and so on are suitable for creating a diagram. Triggers and the number of letters determine the companys priority goals and objectives. To send out you need to create conditions Bold Data for sending viewing specific pages on the site indication of the target action the interval after which the mailing will begin for welcome letters the date when the user subscribed and the time when the letter will be sent to him are indicated. Next the structure of the letter content and visuals are thought through. You can use readymade templates or create a unique one. But in the latter case the services of a layout designer and designer will be needed. Setting up data collection At this stage the email marketer works in tandem with the developer. The latter configures the integration of data from the site into the platform using an API request. In the technical specification the developer needs to indicate a list of data that needs to be included in the email newsletter service. Preparing mailings for sending We indicate a group of subscribers with the conditions for sending letters. The trigger is configured in the Marketing Automation Automated Autoresponders and so on sections depending on the platform used. Then the start date and time the mailing template and the end of the email chain are indicated. The diagram looks like this Trigger email effectiveness metrics After the start of the campaign data is collected on the main indicators The percentage of email openings.
|
|