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You can unsubscribe from emails at any time. All rights reserved Girls in Marketing Limited Marketing. You can unsubscribe from emails at any time. All rights reserved Girls in Marketing LimitedUsing research and insight when planning a digital marketing campaign Planning a digital marketing campaign is crucial for achieving your company targets. As marketers we know how important it is to segment and target our audiences strategically to position our brand effectively. However getting to segment and target our audiences in the first place can be tricky. Below are a few top tips to ensure you are getting the most from gathering and utilising insight for your marketing campaigns Utilise free insight tools Platforms such as Google analytics are free and easy to use. Data about your audience demographics location peak traffic periods or even the browser used by your audience can be seen here. Obtaining this information helps you identify patterns and trends as to how or when your audience engages with your platforms Sweden Mobile Number List Use social media to gather insight Hiring or engaging with research agencies can be pricey. Luckily no matter if youre a starting business or already in the deep end you can conduct research using social media. Something as simple as creating an Instagram story is effective often influencers use this tactic using the voting stickers to discover what their audience wants to see more of. When you post on social media use a calltoaction within your content. Ask followers a question at the end of your caption so theyre likely to comment their opinion. Not only does this gather insight but it creates high engagement for your brand. Ask your customers and consumers to leave you a review People value reading the truth about companies before they trust them. Postpurchase emails could be utilised to ask your customers to rate your service too. Go old school You can utilise traditional data gathering when asking for feedback from your customers too. Creating a basic survey using a free platform like Survey Monkey or printed record card can help you record your customers details.
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